Our Story
Long before Auriant was a brand, it was a dream. Its name traces back to an ancient legend — a rare moment when five stars aligned in the sky, an event the old astronomers called Aurion, the “light of purpose.” When these stars came together, they were said to awaken a hidden energy — one that inspired clarity, innovation, and transformation.
Inspired by that legend, three founders came together with a shared vision: to disrupt everyday product categories with innovation, clarity, and care.
The name Auriant is our tribute to that spark — a reminder that bold ideas, like stars, shine brightest in the dark.
Today, Auriant continues to craft products with the same energy: customer-first, design-led, and rooted in sustainability.
Because we believe the best ideas aren’t just made — they’re written in the stars.
Our Values & What We Stand For
At Auriant, we believe in building smart, practical products that solve real problems.
Our core values guide everything we do:
Customer First: We design products that people actually need.
Innovate with Purpose: Backed by R&D, we challenge the ordinary and create what’s better.
Strong Execution: From idea to delivery, we get things done—fast and right.
Team-Driven: We respect every voice and work with ownership, honesty, and focus.
Sustainable Thinking: We choose better materials, smarter packaging, and partners who care about the planet.
By combining innovation, execution, and responsibility—we bring real value to everyday products.
Products
Best Sellers
Bath Mat(Midnight Black)
Bath mat (Mystic white)
Cat tree
Portable jet spray
Where Quality Meets Innovation – Made for the World
Product Quality & Testing
We don’t rush to launch—we refine until it’s right. Every Auriant product goes through careful checks, multiple iterations, and real-world testing to ensure quality that lasts. From materials to finish, we have an obsessive eye for detail. If it’s not something we’d use ourselves, we don’t ship it.
R&D at the Core
Research and development isn’t just a department—it’s the foundation of everything we do. We invest time and effort in understanding customer needs, analyzing data, and experimenting with smarter solutions. Whether it’s improving performance, design, or sourcing, R&D guides our product thinking end-to-end.
Our Focus Markets
At Auriant, we are building products with a global mindset and local relevance. Our primary focus is on two dynamic and fast-growing markets—India and Europe. From understanding regional customer needs to optimizing for platform-specific standards, we tailor our approach for each geography. Whether it’s through Amazon marketplaces or direct retail partnerships, we aim to deliver high-quality, well-designed products that resonate with consumers across both regions.